desi’gn (-zi’n-) n. make preliminary sketch of (picture); draw plan of (future building etc.); v.i. be a designer
A fantastic looking site is what we all want (well most of us) but there are a few things that need to be considered before the creative talent can be let loose on your project.
Considering whom you expect to visit your site and what they are coming to your site for, before building a professional looking business website, can lead to very good design decisions for both you and your customers. Before web site design commences you must clarify what you would like to achieve on your side (increased sales, increased customer loyalty, reduced staffing etc.) - and from there to your customers... (along with your partner in website design and development in Sydney, Australia).
If you think of your website as an extension of your business operations or, for example, a member of your sales team - then there is a good analogy to be drawn. What makes your top performers click with your clients? It's likely that your best sales staff would do just as well in whatever brand of suit they wear? A web site designer actually needs to incorporate your customers expectations - putting themselves in your customers shoes, so to speak - because focusing on the client side requirements delivers sales every time - as with people - as with websites.
Once you understand your objectives and your clients requirements then the website designers can do their wonderful stuff. Great colours, matching or creating your logo, thematics, images - all of these things to bring some real quality and class to your internet presence! - have a look at these examples of great styles.
Then there are the java scripts, flash animations and databases - the bits that make your website come alive (so to speak) and add real usability for your clients -link to effects page (at alive).
Another stage of the web page design process is to "design" any applications that will run on your site. E-commerce is a blend of design and technical disciplines; creating easy to use, attractive interfaces, practical shopping carts etc. you enhance the user experience both visually and operatively. There are more examples of this part of the process under thislinkhere. (link to Server Side etc).
A great website draws on many disciplines to create the final product. The important work of designing "for your customer" at the beginning make the graphic artists job much easier to meet the business specification and to improve your customers experience each time they come to your site - leaving them happy and coming back - time and time again!
Would you like to create or re-work your site to give your customers the experience they are looking for? Act now! – click here to contact us – and have a chat about what you would like to achieve.
