cõ’py n. —writer, one who writes or prepares copy (esp. of advertisements) for publication. [ME, f. OF copie f. L copia abundance etc.]
Your answer most likely is both. Naturally you want your customers to understand your business proposition and develop a favourable opinion of your business - and you have a need to rank well with the search engines.
These two competing copywriting goals outline the art (and it is an art) of the website copywriter. The balance of choosing keywords that support the vertical markets and niches to which your business belongs and keeping the copy lively and engaging is made all the more difficult given that one is writing for both a robot (search engine spider programs) and living, breathing, intelligent people!
When 1pagedesign take on a website project for a client the copy-writers art is at the forefront of our approach. We design sites that look great AND rank well in the search engines! Our SEO approach means that we need to research your market - how do people search for businesses like yours? What search terms do they use? What is the competition on those terms? We take care of web page optimisation in our design - so that you rank well from the get go!
If you need search engine optimised copy for a website that already exists (and is not ranking well enough) we will develop your current website themes to better appeal to the search engines and then optimise pages for a select group of search terms that will get you ranking.
If you need a professional looking website built then all our sites are built optimised (including on page copy) and with our monthly SEO subscription we continue to build up your site using professional copywriting including; articles, features, newsletters, links and other SEO techniques to keep you at the top of your domain.
Optimized copywriting is one of the disciplines that 1pagedesign bring together with the others outlined throughout this site to give you the advantage over your competitors - you want to out rank them in the searches - and now you can!
If you are ready to take the next step towards a fully optimized website or would like to add some facilities to build up your internet presence then click here to contact us today.
