Who's Waiting was our first SEO contract – the site ranked on the first page for it’s main search terms within 2 weeks.

The brief was to quickly get a hospitality staffing company ranked in Google™ and the other main search engines and design a site that could expand over time to include not only customer services, but also member services for the staff who work regularly with the company.

We selected an informative approach leaning heavily on the quality aspect of their business. They had already been in business for 20 years serving some of Sydney's highest profile individuals and corporations.

We looked within their niche to find some differentiation and came up with a unique way their clients could specify the quality of the individuals who would be present on a job.

We chose to brand their staff’s capabilities in an immediately recognisable fashion — Gold, Silver and Bronze.

In addition we added a sophisticated calculator tool to the site so that visitors could work out accurately what staffing an event would cost them. We find that this kind of functionality brings people back time and time again and builds up a website’s market presence, offering something of real value to clients in their particular niche.