Gold and Silver Traders are a US based company with roots in the gold refining business. They came to us looking to make a presence in the burgeoning "pre-loved and broken jewelry market".

With the price of gold so high and with the trend for jewelry purchases as fashion accessories having been very strong over the last two decades – old jewelry can be a very profitable niche for both the seller and the refiner.

One of the issues GS+T needed to confront was the perception of dishonest conduct by other companies within the industry – they wanted to show to the US public that they have an honest and transparent process by which the sellers will get much better prices for their gold (silver or platinum) with GS+T.

We decided to have a live feed of the gold price to a calculator right there on the web site so that the potential seller would be able to compare the GS+T price with the competitors.

We used the same feeds to graph Gold, Silver and Platinum prices for the last year. We also set up a form system by which the jewelry seller could request their Gold Pak (to send in their jewelry) – and clearly demonstrated that GS+T offer a number of guarantees including a cooling off period to ensure their customers satisfaction.